These 2 Pinterest mistakes are all my fault
I've tried to keep up on the social media tech since I got my first PC. I really have. So when I built my website, I made sure to put images of my ebooks, inside pages and beautiful, clear, colorful images with my website url at the bottom...just in case.
One of the posters that I was selling got snatched up by people using Pinterest over 10 years ago. So, when I finally got around to posting my pins from my products, I found with delight that my poster image got over 100,000 impressions!
But not from my site.
No, whoever snatched the image did not attribute it to my site. Perhaps that was because there was no browser app in development yet. Perhaps the person didn't know that it is BAD manners to take someone else's content without attributing the image to me...but there it was. A huge amount of impressions that could have brought tons of potential customers to my tiny website, gone to some random Pinterest pages. Mistake #1: not getting my stuff on Pinterest sooner.
It gets worse. If you go to Pinterest now, you will find that the file is offered for FREE from several obscure sites, and one popular educational download site! Yikes! But, like a wimp, all I could do is comment on the pin...'can you please remove the attribution of this file, and replace it with my url? pretty please?' Ugh.
Perhaps you are saying to yourself, 'Well, you can prove that it's yours because of your website url.' You would be right. That would be awesome. How great that would be.
Except when I rebranded I closed that website, so the url is not available. And expensive. So I probably should have kept the domain name, especially now that it's for sale for over $2000!!
Mistake #2. So when someone came across my beautiful pin, or rather someone's pin of my beautiful, they may have checked to see, and found my website gone. And since I didn't pin it, they took liberties.
Of course I wanted to maximize on this years later. I asked Pinterest what to do, but they told me I could either report the pin and it would be taken down, or...nothing. What to do?
I started pinning the nonsense out of my actual file for sale with my image. I repinned it as much as was sanely possible, and I responded to each time I saw it repinned with a link to my site.
Now, if you search my keywords, you get my, MY PIN that leads to where you can purchase the digital and print file. But the other versions of my file are still floating around Pinterest and the internet.
So: Lesson #1 from Mistake #1: Be aware of the new social media platforms, and have a presence on them, regardless of your target market. Of course be on Pinterest, as early as possible. Even before you launch.
Lesson #2 from Mistake #2: Any content you have online in an image or video form, make sure that it can always and forever link back to you somehow. Do not entirely close a website that has been used to attribute content to you, at least leave up a one-pager with your domain name. You never know how many years down the road you are going to wish you did!!
I hope for everyone reading this (thanks for making it through to the end of the page!) that your original, beautiful content is always attributed to you. And, if not, you can always use the impotent whining to write a blog post.